Sibruk D. Nobrow. Kul'tura marketinga. Marketing kul'tury.

Product no.: 20172080
21.00
Price plus delivery
Delivery weight: 0.3 kg


Artikel-Nr.: 20172080
Hardcover, 240 pages
M.: Ad Marginem Press, 2017
ISBN: 978-5-91103-370-5
Format: 84x108/32
Kak izmenilsia kul'turnyi landshaft posle poiavleniia global'nogo supermarketa? Chto proizoshlo s sovremennym iskusstvom posle Endi Uorkhola, s pop-muzykoi — posle Nirvana i MTV, s kino — posle "Zvezdnykh voin"? I tak li vazhny segodnia, kogda leibl na vashei maike tsennee ee fasona, starye poniatiia vkusa i stilia? Otvety na eti voprosy predlagaet v svoei knige Dzhon Sibruk, kolumnist zhurnalov The New Yorker, Harper's Bazaar, GQ, Vanity Fair, Vogue, a takzhe gazety Village Voice. Ego issledovanie — putevoditel' po sovremennoi kul'ture, v kotoroi informatsionnyi shum okazyvaetsia vazhnee samogo sobytiia, kachestvo ravno aktual'nosti, i uzhe nikto ne v sostoianii otdelit' produkt ot ego pozitsionirovaniia, a kul'turnuiu tsennost' — ot rynochnoi stoimosti. Dobro pozhalovat' v mir Nobrow — mir, v kotorom vy uzhe davno zhivete, khotia i boites' sebe v etom priznat'sia!

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